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AI-native customer acquisition infrastructure

Turn lead generation into
sustainable customer growth.

Scalepunk is the only customer acquisition partner you need. Manage lead generation end to end with our platform, infrastructure and AI to work toward your target CPA.

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From first visit to lead to repeated revenue. The whole product in one view.
Platform Workspace / Overview Sample data
YOUR ACQUISITION, CONNECTED

Performance overview

This monthvs last month
New leads16,487+12.1%From acquisition this month
Profit per customer$283.21+3.0%This month · per active customer
Profit$14,533,494.13+15.2%Before other costs
ROI144.37%+9.1 ppAgainst channel spend

Profit & customers

This month
Active customers Month to date51,317+11.8%
Profit Cumulative · USD$14,533,494.13+15.2%
Unique active this month: 47,038 returning + 4,279 new
Illustrative model: 4,279 of 16,487 leads become new customers this month, a 25.95% example conversion rate rounded to two decimals. Combined with 47,038 returning customers active at some point this month, that gives 51,317 unique monthly active customers. On day one, 46,041 returning and 141 new customers have been active, totaling 46,182. Later in the month, 997 more returning customers become active and 4,138 additional new customers join. Each customer is counted only at their first activity this month. The black dotted line shows this cumulative month-to-date count growing in modelled campaign bursts to 51,317, not daily active counts. Customer additions follow the illustrative profit rhythm with a variable short lag; this is a visual scenario, not a measured relationship or causal forecast. Customers use the left linear scale from 40,000 to 60,000, which does not start at zero. Each purple point is the cumulative profit at the end of that day, beginning with $573,842.67 on day one and ending with $14,533,494.13 on day thirty. The purple line uses the right linear dollar scale from zero to $16,000,000. The two scales are independent, so line crossings do not indicate equal values. Monthly profit per customer is $14,533,494.13 divided by 51,317, $283.21 before other costs rounded to cents. Revenue of $24,600,332.21 minus acquisition and retention channel spend of $10,066,838.08 equals that profit, giving 144.37% ROI against channel spend rounded to two decimals. These are illustrative assumptions, not conversion benchmarks.
Revenue $24,600,332.21+12.1% Channel spend $10,066,838.08+7.9% Cost / active customer $196.17-3.5% New customer CPA $2,069.36-3.0%

Traffic sources

This month · ROI change vs last month

SourceProfitROI
Acquisition
Google Ads4,895 new leads $1,405,388.88CPA $2,380.12 49.45%+2.4 pp
Meta Ads3,814 new leads $1,212,093.41CPA $2,358.54 50.78%+4.3 pp
TikTok Ads2,541 new leads $694,701.02CPA $2,337.22 57.60%+3.7 pp
AppLovin1,387 new leads $415,657.93CPA $2,210.64 54.19%-1.6 pp
Microsoft Ads1,218 new leads $529,019.19CPA $1,937.66 76.05%-2.7 pp
Affiliates1,675 new leads $600,233.31CPA $1,416.75 77.74%+4.2 pp
SEO957 new leads $258,696.20CPA $605.33 139.66%+11.5 pp
Retention
Email marketing115,204 repeat leads $5,197,177.50Cost / cust. $14.50 1,124.76%+109.2 pp
SMS marketing68,213 repeat leads $4,220,526.69Cost / cust. $49.41 562.75%+46.1 pp
Acquisition new leads sum to the New leads card. Retention repeat leads are qualified repeat opportunities from existing customers, not message sends or additional new customers. One customer may create multiple repeat opportunities. New and returning customers are distinct groups; each customer is attributed to one source within its group for this example. Each profit and cost amount is allocated once. CPA divides acquisition channel spend by attributed new customers. Retention cost per customer divides retention spend by attributed returning customers. ROI divides profit by channel spend. This is sample data, not measured attribution or benchmarks.
Illustrative comparison of two complete sample months in USD, not actual company results. Both months use the same exclusive channel attribution. Acquisition leads are new leads; retention leads are repeat opportunities. ROI changes are percentage-point differences.
PLAN YOUR GROWTH

See what your budget
could deliver.

Choose your market and set your monthly budget.
Explore the path from leads to customer value.

Plan for
Your next month of growth
/ month

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For monthly acquisition budgets from $50,000.Contact sales
FOUR PILLARS. ONE SHARED OBJECTIVE.

Everything growth needs.
Working together.

Our customer acquisition infrastructure connects these four pillars around one objective: improving your digital products’ profit margins.

01 / Technology

Scalepunk Platform

Connect traffic, lead generation and retention in one platform, with customer economics in view.

Explore 02 / Connections

Partner Marketplace

Connect independent Operators with Merchant Partners — lead buyers and advertisers.

Explore 03 / Intelligence

AI & Data Intelligence

Read acquisition costs alongside customer value, learn from experiments and decide what to improve next.

Explore 04 / Expertise

Growth Experts

Your dedicated Scalepunk rep connects your growth priorities with the right people, partners and next steps.

Explore
ONE CONNECTED ACQUISITION ECOSYSTEM

Lead generation at the core.
The whole journey connected.

Connect traffic, lead generation, Merchant Partners and retention in one acquisition ecosystem. AI & Data Intelligence brings context to every stage.

ONE CONNECTED ECOSYSTEM From demand to customer value

AI & Data Intelligence

A shared layer across the entire ecosystem.

Connected signals. Continuous learning.
Traffic · Platform · Infrastructure · Marketplace · Retention

Traffic sources

  • Paid media
  • Affiliates & networks
  • Publishers
  • SEO
  • Creators & influencers
Operator productsCustomer-facing product ownership
Scalepunk

Platform

Lead generation · Funnels · API / MCP

Every connection
adds context to the next.

Customer acquisition infrastructure

CRM &
automationNurture and convert
Payment providersPSP integrations
& tracking

Retention marketing

  • Email marketing
  • SMS marketing
  • Push notifications
  • Voice bot
  • Call center
PingTreeMatch and route
CPA offersTrack & monetize
Partner MarketplaceConnected partner network
Merchant PartnersLead Buyers & Advertisers
Working toward customer valueAcquisition. Retention. Repeated revenue.
Operators own their products and approve routing. Merchant Partners set acceptance criteria. Scalepunk connects the platform, infrastructure, partners and intelligence. Payment providers handle processing and settlement; Scalepunk integrates their payment signals.
How it connects

Traffic enters the platform and connects to CRM and retention channels. PingTree and CPA offers connect through the Partner Marketplace to Merchant Partners. AI & Data Intelligence supports every stage. Operators own their products and approve routing. Merchant Partners set acceptance criteria. Scalepunk connects the platform, infrastructure, partners and intelligence. Payment providers handle processing and settlement; Scalepunk integrates their payment signals.

Explore Partner Marketplace
THE WHOLE CUSTOMER JOURNEY

From first visit
to lifetime value.

Acquisition is the beginning. Connect lead generation, conversion and retention to grow customer lifetime value (LTV) — with revenue, costs and repeat business in view.

Understand what brings customers in.
Learn what brings them back.
Explore Scalepunk Platform
A longer view of growth
LTVNet value per customer
over the whole journey
  • Acquisition cost
  • Value returned
  • Break-even
  1. 01 · AttractFirst visit
  2. 02 · ConnectLead
  3. 03 · ConvertCustomer
  4. 04 · RetainRepeat value
One connected journey. A clearer view of customer value.
Intelligence in the loop
01Observe02Predict03Experiment04Learn05Optimize06Repeat

Permitted data + workflows + economic feedback

INTELLIGENCE WITH ECONOMIC CONTEXT

Turn experiment results
into better growth decisions.

Link product costs, traffic, conversion and retention to margin. Learn from permitted data and experimentation, with AI and ML models selected for the task.

The advantage grows in the workflows, integrations and feedback around the models.

Explore AI & Data Intelligence
YOUR DEDICATED SCALEPUNK REP

A partner in
your next stage of growth.

Your Growth Expert is a dedicated Scalepunk rep and business development partner. Together, you set acquisition priorities around your target CPA and customer value. Your rep helps bring the right people, partners and platform capabilities into the work.

Explore Growth Experts
Connected in Prague

Our Performance Marketing Hub brings marketplace partners and Growth Experts together.

Explore the hub
CLEAR ROLES. ACCOUNTABLE GROWTH.

A stronger system starts
with clear responsibilities.

01

Operators operate.

Independent Operators own and control their consumer products, brands, customer journeys, permissions and compliance decisions.

02

Merchants acquire.

Merchant Partners are lead buyers and advertisers. They define the demand they want, set acceptance criteria and retain their own product decisions.

03

Scalepunk partners with you.

We support acquisition end to end through our lead generation platform, connected infrastructure, AI and your dedicated Scalepunk rep.

LET’S CONNECT

Build more profitable digital products.

Explore how our lead generation platform, connected infrastructure and your Scalepunk rep can support acquisition around your target CPA.

Contact sales

A few things
worth knowing.

Who is Scalepunk for?

Scalepunk works with independent Operators of customer-facing digital products, Merchant Partners, and the specialist ecosystem around performance customer acquisition.

How do the four pillars work together?

Our lead generation platform connects the operating workflow. Partner Marketplace connects demand and commercial partners. AI & Data Intelligence links performance signals to economics. Your Growth Expert is the Scalepunk rep who helps turn your priorities into a coordinated acquisition plan.

Does Scalepunk own the consumer products?

The products are independently owned and operated. Scalepunk supplies the B2B infrastructure and expertise behind their growth. Operators retain control of their customer journeys and regulated decisions.

How is Scalepunk priced?

Scalepunk is offered through enterprise engagements. Scope and commercial terms are discussed around your products, markets, integrations and growth needs. Contact sales to explore the fit.