Business Unit Manager

About Scalepunk:

At Scalepunk, we specialize in performance-driven lead generation and CPA marketing strategies. Since 2014, we’ve built digital products that convert, scale, and deliver real results.

Now we’re looking for someone who’s not afraid to take the wheel. Someone who sees the whole funnel not just their piece of it. Someone who thrives on ownership, autonomy, and making business-critical decisions. That someone might be you.

What you’ll do:

You won’t just “manage” a product. You’ll own its monetization from start to finish.

• Take full responsibility for the business performance of a product (margin, revenue, ROI)
• Design monetization strategies and implement them across the funnel
• Choose traffic channels, define audiences, test and write landing page copy
• Monitor and analyze performance across all touchpoints — from click to conversion
• Spot weak links, bottlenecks, or bugs — before they cost us money
• Collaborate closely with tech, creative, and performance teams — while staying accountable for the business outcome
• Set OKRs and drive the team toward achieving them weekly
• Plan and execute A/B/C tests, analyze data, iterate fast
• Ensure GDPR/CAN-SPAM compliance of communication flows
• Manage communication content (emails, SMS, offer walls, upsells)
• Understand how each chain in the funnel affects the result — and never lose sight of the bottom line

We’re looking for someone who:

• Thinks like an entrepreneur: you take initiative, propose new ideas, and own outcomes
• Takes full responsibility for the result, not just the task
• Sees how everything connects: user journey, copy, traffic source, conversion mechanics
• Has 2+ years in digital marketing, product ownership, or marketing growth roles
• Knows funnel monetization: how to improve ROI, margin, and LTV
• Is not afraid of technical topics (landing structure, analytics, tag setup)
• Understands performance marketing basics (CPA, CPL, CTR, quality score)
• Is fluent in English and able to write/edit high-converting copy

Bonus if you:

• Have experience with affiliate/financial products
• Are familiar with Meta/Google Ads, automation tools (Zapier, Make, etc.)
• Are curious about AI trends

This role is not for you if you:

• Only want to execute tasks given to you
• Don’t feel comfortable making decisions and taking responsibility
• Prefer to work only in narrow area of expertise

What we offer:

• An international team where your ideas matter
• Competitive salary + performance bonuses
• 25 vacation days + 3 sick days
• Modern office in Prague (Karlín)
• Сompany-paid English/Czech lessons and professional training
• Agile culture with zero bureaucracy