Email Marketing Team Lead
We’re looking for a Email Marketing Team Lead to take full ownership of our high-volume email and CRM operations
- Location: Prague, remote
- Employment Type: Full-time
- Category: Marketing
- Salary: Negotiable
About Scalepunk
At Scalepunk, we don’t just build brands — we engineer them for unstoppable growth.
Specializing in customer acquisition across competitive verticals — with a strong focus on finance — we combine data-driven strategies with in-house technology to deliver high-converting leads and scalable results.
Over the past decade, we have:
- Facilitated over €1 billion in loan applications
- Acquired more than 2.5 million customers per year for our clients
- Launched 10+ successful external products
- Built 5 proprietary marketing platforms powering our day-to-day performance
We are a team of 60+ specialists driven by innovation, ownership, and results — and we’re just getting started.
We’re looking for a Email Marketing Team Lead to take full ownership of our high-volume email and CRM operations.
This is not a purely managerial role — we’re looking for someone who can own the entire email performance chain, from strategy to hands-on execution: build, send, troubleshoot, scale. You’ll lead a small team and drive high-volume campaigns (20M+ emails/month) in the financial vertical, with a clear focus on growth, inbox placement, and engagement.
In addition to campaign ownership, you’ll be directly responsible for designing and scaling the underlying infrastructure — ensuring reliable delivery, bypassing modern spam filters, and continuously improving our deliverability and open rate performance.
What You’ll Do
- Own the strategy, execution, and optimization of email, SMS, and voicebot campaigns.
- Responsible for getting campaigns to inbox
- Responsible for performance growth across key metrics (deliverability ratio, open rate, CTR, conversion).
- Implement systems and tactics to avoid spam filters and preserve sender reputation.
- Design, build, and maintain infrastructure for high-volume sending — including ESP configuration, IP/domain pools, SMTP setup, routing logic, and load distribution.
- Personally oversee and contribute to sending 20M+ emails/month, with strong focus on inbox placement and deliverability.
- Resolve deliverability issues, optimize sender reputation, manage DNS settings (SPF, DKIM, DMARC), warm-up plans, and inbox monitoring.
- Lead and mentor a small team of email/CRM specialists.
- Design and implement segmented, automated customer journeys and conversion-driven drip campaigns.
- Conduct A/B testing and continuously refine campaign performance.
- Monitor and analyze campaign performance; act quickly to resolve issues and optimize results.
- Ensure compliance with GDPR, CAN-SPAM, and other relevant regulations.
- Stay ahead of industry best practices and introduce new tools, tactics, and frameworks to the team.
What We’re Looking For
- 3+ years of experience in high-volume email/CRM marketing.
- Background in high-risk verticals (e.g. finance, iGaming, dating, adult, etc.) with strong understanding of inboxing challenges.
- Proven experience with millions of email sends per month and ability to scale further.
- Experience building or optimizing infrastructure to bypass spam filters and ensure inbox delivery.
- Strong understanding of infrastructure design for high-scale email sending: ESPs (SendGrid, AWS SES, etc.), IP warm-up, domain pools, DNS (SPF/DKIM/DMARC), feedback loops.
- Deep knowledge of email deliverability: DNS (SPF, DKIM, DMARC), IP warm-up, bounce/error handling, inbox testing, blacklist monitoring.
- Proficiency with tools like SendGrid, AWS SES, HubSpot, Sendinblue, or similar.
- Strong skills in segmentation, automation, and performance-driven campaign design.
- Ability to interpret marketing metrics and make data-driven decisions.
- Confident in writing and reviewing compelling, persuasive email content.
- Comfortable working independently, taking ownership, and leading a small team.
- English at B2+ level for internal communication.
Nice to Have
- Experience in affiliate marketing or lead generation flows.
- Experience with voicebot or SMS campaigns.
- Additional languages or experience running campaigns in multiple markets.
What We Offer
- Competitive salary + performance based bonuses
- 25 days of vacation + 3 sick days
- Flat and trust-based culture — no micromanagement, real autonomy
- English/Czech language classes, if needed
- Modern office in Prague (Karlín) or remote flexibility within EU
